With #BlackLivesMatter protests around the United States and some parts of the world continuing to force people to finally listen, think and change on racial injustice, systematic oppression and commit to a better future, Michael Jordan and Jordan Brand gave their statement to the Black Community as well as the world.
Shared via all their social media channels, the statement from arguably the brand that put Black Culture on the worldwide map reads as follows:
"Jordan Brand is us, the Black Community.
Jordan Brand is more than one man. It has always been a family. We represent a proud family that has overcome obstacles, fought against discrimination in communities worldwide and that works every day to erase the stain of racism and the damage of injustice. The will, the work, the excellence the world has come to know is the result of one generation after another, pouring their dreams into the next.
It’s 2020, and our family now includes anyone who aspires to our way of life. Yet as much as things have changed, the worst remains the same.
Black lives matter. This isn't a controversial statement. Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.
Today, we are announcing that Michael Jordan and Jordan Brand will be donating $100 million over the next 10 years to organizations dedicated to ensuring racial equality, social justice and greater access to education."
The commitment to donate $100 million USD over the next 10 years to organizations by Jordan Brand is in addition to Nike's pledge to commit $40 million over the next four years to support the Black community. Craig Williams, President of Jordan Brand added, "There is still more work for us to do to drive real impact for the Black Community. We embrace the responsibility." We will continue to provide coverage of brands that are activating and committing to the #BlackLivesMatter movement.