The North Face Purple Label Fall/Winter 2020 Lookbook

"WHISPER OF THE WIND"
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Image via: nanamica

Image via: nanamica

Transitioning into the Fall/Winter 2020 collection, The North Face Purple Label builds on its Spring/Summer 2020 catalog and clean design aesthetics.

For the new offerings, a theme of "WHISPER OF THE WIND" was adopted. Eiichiro Homma says that he sometimes likes to stop to listen to the wind and that if you love nature, you can still live an outdoor life even in a busy city environment. Therefore, the new collection not only focuses on eco-friendly materials but also that kind of lifestyle.

Organic cotton is used on bottoms like COOLMAX denim pants and twill pants while a new type of down feather is used in jackets. In a continued partnership, GORE-TEX INFINIUM is used for much of the outerwear to provide weatherproof functionality and breathability.

Check out the lookbook below and look for products to hit nanamica stores in late July. Earlier this year, The North Face Purple Label teamed up with monkey time for a capsule collection