It seems like every time Concepts and New Balance comes together, they create a masterpiece, without fail. The new New Balance 327 silhouette is no different in the hands of the Massachusetts-based boutique.
Dubbed the "Cape," this collaboration sneaker is inspired by Cape Cod, known for its cranberry bogs and "Cape Codder" (vodka cranberry) cocktail. Evoking the fruit, the upper of the sneaker gets a cranberry red suede and nylon mix along with a gradient TPU "N" logo. Lime is mimicked with a green molded EVA midsole and ice is represented by the translucent blue rubber outsole. Co-branding on the tongue and insole finish off the design.
Deon Point, creative director of Concepts said:
"The partnership with New Balance is constantly evolving. We’ve enjoyed bringing energy to new silhouettes, with the 327 grabbing our attention upon first reveal."
Concepts will launch the sneaker at its stores and cncpts.com on August 7 for $130. A wider release will take place on August 13. In related news, Concepts will exclusively launch the new Air Jordan 34 "Zoo" Jayson Tatum PE tomorrow before it gets a wider release over the weekend.
Release Date: 8/7/20 (Friday)