PUMA Debuts J. Cole's First Signature Basketball Sneaker

The RS-Dreamer has arrived
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Image via: PUMA

Image via: PUMA

Artist J. Cole and PUMA have collaborated on his first signature basketball sneaker.

Officially called the RS-Dreamer, the inspiration comes from the artist's hefty dreams and even features a DREAMER logo. PUMA has put all of its new tech into the silhouette as well. "RS foam" or running system foam, is paired with ProFoam in the midsole and a cord lacing system to bring the sneaker together.

J. Cole talked about the logo and the collaboration in-depth:

"When said out loud, all the best dreams sound crazy. Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others... Over the years, basketball shoes have progressed greatly in their level of technology and comfort but have strayed too far away from designs stylish enough for cultural relevancy. The Dreamer hopes to change that reality. The highest level of on-court performance meets the highest level of aesthetic design for daily wear. Once again, you can hoop in the same shoes you wore outside."

The RS-Dreamer will release on July 31 for $125 via the Foot Locker Inc. Family of Brands, puma.com and at PUMA stores. A limited apparel collection launch will also coincide with the sneakers.

Release Date: 7/31/20 (Friday)