Concepts is a top five sneaker collaborator with its versatility across brands. Fresh off their New Balance 327 "Cape" project, the Boston-born boutique is joining forces with adidas Originals on their next endeavor.
For the upcoming sneaker, Concepts will add its touch to the classic ZX 9000. As part of the A-ZX series, "C is for Concepts" and the brand draws design inspiration from the Boston Marathon. The silver recovery blankets used by the runners after completely the grueling feat are reflected through the shiny silver leather across the upper. Translucent TPU overlays and tri-color Three Stripes as well as multi-color aglets round out the design.
You can pick up a pair on September 6 via Concept's web store and physical Concepts storefronts. A general release will occur on September 12 through adidas.com/a-zx. In related news, the Nike SB Dunk Low x Civilist heatmapping sneaker will release this weekend.
9/6/20 (Sunday) - Concepts
9/12/20 (Saturday) - Global