In the process, adidas halted all releases over the weekend and instead, Donovan Mitchell pledged to donate all the proceedings from his D.O.N. Issue #2 launch for 45 hours and up to $45,000 towards a college scholarship fund for Blake's children. adidas pledged to match the donation up to $45,000, totally $90,000.
The official statement from adidas read as follows:
"adidas stands in solidarity with athletes, coaches and cultural leaders driving positive disruption and demanding justice for the senseless shooting of Jacob Blake and the many whose lives have been impacted by systemic racism.
Donovan Mitchell and adidas will donate all proceeds from the sales of the D.O.N. Issue #2 launching today, up to $90,000, to a college scholarship fund for the children of Jacob Blake.
In support of those voices being heard, all other product releases scheduled to launch this weekend will be postponed across adidas stores, adidas.com, the adidas app and CONFIRMED."