Skip to main content

Virgil Abloh and Mercedes-Benz Unveil Project Geländewagen

Art on wheels
Image via: Mercedes-Benz

Image via: Mercedes-Benz

Virgil Abloh and Mercedes-Benz officially unveiled their collaborative vehicle project earlier today.

Dubbed Project Geländewagen, this conceptual design project was led by Abloh alongside Mercedes-Benz Chief Design Officer Gorden Wagener and used the G-Glass wagon to "explore ways of disrupting future perceptions of luxury."

In order to achieve the aforementioned goal, the wagon is given a more aggressive racing-inspired makeover. The interior has been stripped for a roll cage, the dash is removed and replaced with single analog gauges and the steering wheel and seats echo an F1 race car. On the outside, the car has been widened, lowered and the mirrors have been removed. The fat slicks outside with sidewall writing also exemplifies the tires of a race car. An imperfect finish and partially sanded paint gives it a rugged look.

Virgil had this to say about the project:

My ultimate goal in this project with Mercedes-Benz is inspiring young artists, engineers, designers to question the status quo, in addition to experimenting with my own design abilities. For me it’s all about providing opportunities for those coming after me and giving this next generation a foundation for success, both here with Mercedes-Benz and through my own Virgil Abloh™ "Post-Modern" Scholarship Fund.

Combining the realms of fashion, art and automotive, this collaborative project will have a replica sold as part of Sotheby's Contemporary Curated series with all proceeds going to a charity that supports international creative communities. Bidding will open on September 14. You can read more about Abloh's $1 million Fund here.