LEGO has had a busy start to Q4. After teasing an adidas collaboration for their A to ZX series recently, the toy maker has teased another collaboration, this time with Levi's.
What makes this collaboration really special is that LEGO will debut their first-ever flexible LEGO baseplate. Sewn onto various articles of clothing, the silicone panel will allow the wearer to customize designs with LEGO DOTS. The apparel selection includes a vintage stonewash Levi's Trucker Jacket, Dad Crop Trucker Jacket, 501 '93 Straight Jeans, hoodies, vest, crewneck sweaters and other accessories.
Karyn Hillman, Chief Product Officer for Levi's said:
"This is such a fun collaboration celebrating self-expression, creativity and nostalgia. It's Levi's and LEGO Group coming together to co-create something really special and new, but undeniably familiar. With the customizable baseplates, Levi's is now literally a new blank canvas for LEGO play."
Lena Dixen, Senior Vice President and Head of Product and Marketing Development at LEGO Group added:
"There's so much passion and energy in this partnership, working with the creative aand iconic Levi's brand is inspiring, and is pushing the way we innovate the LEGO brand experience."
Currently there is no release date or pricing but you can expect that information to be released sooner than later. In related news, check out the Levi's Made & Crafted x White Mountaineering collection that released earlier this month.