SoundCloud Gets Into Apparel and Merch Game with Artists GRVTY

The inaugural fashion launch from the music platform
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Image via: SoundCloud/GRVTY

Image via: SoundCloud/GRVTY

SoundCloud has entered the fashion apparel and merch sector with their first-ever collaboration featuring the artists of GRVTY.

The limited edition collection was concepted during the COVID-19 pandemic in NYC and is influenced by "the power of music to provide sanctuary and solace." GRVTY is a design duo that is operated by Orlando Urbina and Marshall Tan. Their work is inspired by creative film and music video directors like Michel Gondry, BBGun and Spike Jonze. 

You can check out a sneak peak at the lookbook below. The full collection will launch on October 2 via scdrops.soundcloud.com.

Release Date: 10/2/20 (Friday)