Wednesday Briefing: Gucci x TNF, NIKECRAFT wear testers needed, Jerry Lorenzo leaves Nike and brings Fear of God to adidas

News recap from December 15 to December 22
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wednesday-briefing-12-23-20

Some big news came up before the end of the year to throw us all for another loop - Jerry Lorenzo is switching camps from Nike to adidas and Gucci is launching a collaboration with The North Face. If that's not enough, there's multiple new signature sneaker releases in line with the start of the new NBA season and much more news.

Gucci x The North Face release info

Gucci and The North Face teased their upcoming collaborative collection for the last few months and now it's finally releasing. Centered around ready-to-wear outerwear, the high-end luxury house has added color and a variety of designs to the outer giant's staple pieces. A collaborative logo featuring "Gucci" and their colors under "The," "North" and "Face" with the three curving stripes brings everything together. You can enter to win a chance to purchase now via gucci.com and expect Gucci Pin Stores to roll the collection out according to the dates listed on the website.

Tom Sachs and Nike are looking for NIKECRAFT Mars Yard 2.5 wear testers

The extremely hyped Tom Sachs x Nike Mars Yard 2.0 sneaker is still one of the most sought after grails out there. Now, Nike and Sachs want to invite a few lucky people to join NIKECRAFT and test out the new 2.5 variation. If selected, participants will receive either used or new shoes and have to test them before returning them. In order to enter, you have to submit a 1-minute video via Instagram explaining why you should be selected. Additional details are on nikecraft.com. Applicants have until December 31 to apply.

Paul George and Nike officially unveil PG5

Nike and Paul George have officially unveiled the fifth signature sneaker for the Clippers star. Fans will recognize the full-length Nike Air Dot Weld Strobel cushion system returning from the PG4 but with a lower profile. Comfort and function are important so a tight lacing system secures the feet while multi-directional tread patterning on the outsole ensure cutting and stop-and-go motions won't lose traction. These will drop on January 21 in North America in a black and white colorway.

Release Date: 1/21/21 (Thursday)

Russell Westbrook and Jordan Brand officially unveil Why Not? Zer0.4

Jordan Brand and Russell Westbrook made sure to incorporate the guard's love of fashion into a sneaker silhouette that's able to reflect that. After the launch of the Why Not? Zer0.3, the latest signature sneaker from Westbrook features a double-stacked Zoom Air unit and numerous panels on the upper as well as exposed stitching. This makes the perfect canvas for a collaboration with FACETASM which will drop on January 27.

Release Date: 1/27/21 (Wednesday)

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Jason Deng x Nike SB Dunk Low "Street Hawker" release info

Nike SB will continue its resurgence into next year with a Dunk Low designed by Guangzhou artist Jason Deng. Inspired by the food culture of his native land, Deng took six Chinese regional dishes and used them as the focal point of the sneakers, as well as other elements. The left and right shoe feature different inspiration and colors but both have the Chinese calligraphy for food in black and white on the heel and the four essential Chinese seasonings as the laces - shallots (green), ginger (yellow), garlic (white) and black pepper (black). These drop January 13 but you can read more about the detailing on nikesb.com.

Release Date: 1/13/21 (Wednesday)

Titan x Air Jordan 23 and 35 release info

Manila-based retailer Titan has teamed up with Jordan Brand to present two collaborative silhouettes - the AJ23 and AJ35. The AJ23 is designed to show off lightning bolt etchings along the black leather side panel while both pairs feature black, white, red and gold color schemes. This collaboration released earlier today at Titan and will hit retailers in EMEA on December 29 before a North America launch on January 23. Check nike.com for the retail shop list now.

Release Dates:
12/29/20 (Tuesday) - EMEA
1/23/21 (Saturday) - North America

adidas announces long-term partnership with Jerry Lorenzo and Fear of God

Jerry Lorenzo's Fear of God run with Nike is officially over. The founder and designer has signed a long-term partnership deal with adidas that will have him overseeing the adidas Basketball creative and business strategy globally. Under this partnership, Fear of God Athletics will be created and focus on basketball and active lifestyle products. We look forward to seeing what this new partnership will mean for the culture and the sport of basketball.

Image via JOSHUA KISSI

Image via JOSHUA KISSI