Tuesday Briefing: Supreme x SOUTH2 WEST8, Jay Chou x Sotheby's, McDonald's x BTS, adidas Stan Smith Mylo and more

News recap from April 13 to April 19
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tuesday-briefing-4-20-21

It's 420 and as New Yorkers celebrate the legalization of cannabis for recreational use here (finally), it's also important to note that Earth Day is coming up on April 22 and that sustainability and eco-friendliness should be something all of us think about 365 days a year instead of on just a specific day. As you read about new developments, releases and collaborations, keep in mind whether you truly need that item and about the environmental ramifications.

Jay Chou x Sotheby's collaboration announced

Music and entertainment fans across the world know C-Pop King Jay Chou and art collectors across the globe know the auction house Sotheby's. Now, the two are joining forces alongside Enviseam for a collaborative project that will surely set the world ablaze. Check out the Instagram video below and stay tuned for more details.

Nike SB Dunk High Pro "Hawaii" release info

Nike SB hasn't lost its traction from last year. Continuing on the popular tearaway concept, the brand is releasing a Hawaii-inspired high-top this week that features a floral print that gives way to an even brighter pattern underneath. Additionally, fans will happily find that there's a stash pocket on the tongue, perfect for alternate laces or whatever else you'd like to stuff in there. Hit up SNKRS app and skate shops on April 23 to cop for $120.

Release Date: 4/23/21 (Friday)

Supreme x SOUTH2 WEST8 Spring 2021 release info

Supreme is partnering with Japanese label SOUTH2 WEST8 for the first time this spring. Known for their extensive knowledge in fishing, SOUTH2 WEST8 has crafted a range of functional and transformable outerwear and pants for the collection. Additionally, accessories like hats, vests and a Tenkara fishing rod complete the look. Hit up U.S. and European Supreme locations on April 22 for the drop. Japanese fans will have to wait until April 24.

Release Dates:
4/22/21 (Thursday) - NY, LA, SF, London, Paris
4/24/21 (Saturday) - Japan

HUF x Modernica 420 collection

HUF has teamed up with Modernica to celebrate 420 with a special limited edition collection. HUF's "Plantlife" print is draped across iconic Modernica pieces like the Shell Dowel Chair and Base Table for this capsule collection. The handcrafted pieces are made through high-pressure fiberglass molding and assembled in LA. Hit up hufworldwide.com to purchase now. The chair will run you $575 while the table is $300.

McDonald's partners with BTS

McDonald's is following up with limited edition meal partnerships with Travis Scott and J Balvin with South Korean super group BTS. The global icons will have their collaboration launch on May 26 in the U.S. The "BTS Meal" will go on "tour" and includes the band's signature order of 10-piece Chicken McNuggets, medium fries, medium Coke, and two previously South Korea-exclusive sauces (Sweet Chili and Cajun). Check out the "tour" dates to see when this collab drops near you.

adidas YEEZY BOOST 700 "Bright Blue" release info

adidas might've had a crystal ball that saw a bright future for fans of New York sports teams when they came up with the "Bright Blue" YEEZY BOOST 700 colorway. Paired with an orange BOOST unit, the sneaker's colors are synonymous with the Knicks basketball franchise and Mets baseball organization. At $240 retail, these are definitely on the more expensive side so get that paper ready for an April 24 release via Confirmed app and yeezysupply.com

Release Date: 4/24/21 (Saturday)

adidas Stan Smith Mylo is made from mushrooms

In an effort to be more sustainable, adidas has crafted the Stan Smith Mylo - made from mushroom-based Mycelium material. The concept sneaker arrives in an earthy tone Stan Smith colorway but the material can take on nearly any color, finish or embossing. Through a partnership with Bolt Threads, a biotech company, the Three Stripes hopes that this proof of concept will not only reach the market soon but inspire others in the mission to rid the world of plastic waste. Take a look at the concept sneaker below.