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Thursday Briefing: Travis Scott x fragment x Air Jordan 1, sacai x ACRONYM SS22, Kanye West's 'Donda' and more

News recap from July 15 to July 28
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thursday-briefing-7-29-21

There were plenty of Nike collaborations made for the Olympics and you may have even seen your favorite skater working something on the way to the podium. The biggest news away from Japan is the anticipation of Kanye West's new album Donda which has been delayed as well as the release of the next big Travis Scott x Air Jordan project. Catch up on everything below.

Travis Scott x fragment design x Air Jordan 1 release info

Multiple retailers have already posted raffles across the EU region and select retailers stateside like Trophy Room have begun their online raffles as well for this highly anticipated release. Taking the same AJ1 aesthetic from his first JB collab, the Houston rapper has teamed with Hiroshi Fujiwara for a home run using military blue, white and black - all inspired from the 1985 "Reverse Royal" sample that has never been made. With a retail price of $200 and release date set for today in Europe, these have already dropped via Travis Scott's website so maybe SNKRS will bless us? Ha.

Release Date: 7/29/21 (Today)

Cactus Jack x fragment design collection

Ahead of the sneaker release above, Travis Scott's Cactus Jack brand has teamed up with fragment design on merch and accessories. The collaborative capsule collection also sees a few KAWS pieces and follows the tag of "IT'S A FRAGMENT OF YOUR IMAGINATION" and has the usual thunderbolt, tiger, skeleton and eagle graphics. See the entire range below and shop now on Travis Scott's website.

MJ's Space Jam AJ11 sample sells for $176,400 USD at auction

Sotheby's recently partnered with consignment GOAT Project Blitz for an auction that featured a player sample Air Jordan 11 "Space Jam" from the original Space Jam movie. While the sneakers belonged to MJ, he never wore them and they got their yellow on over the years. A Tune Squad etching inside the wooden box with velvet lining houses the incredible signed pair which closed at $176,400 USD.

Olympic skateboarding medal winners

Making history at the Olympics is a rare athletic feat. With skateboarding debuting in Tokyo this year, Japan's very own Yuto Horigome took home the first-ever Olympic gold medal in skateboarding for the men's street competition. On the women's side, 13-year-old native Momiji Nishiya took over the street scene alongside fellow 13-year-old Brazilian Rayssa Leal. If you've grown up watching and loving streetstyle skateboarding, you'll remember this moment for a long time.

olympic-medals-skateboarding

Kanye West's Donda breaks Apple streaming record

Last Friday, July 23, Kanye West hosted a listening party in Atlanta at the Mercedes-Benz Stadium and reports say the 3.3 million unique viewers/listeners broke the Apple Music Global Livestream record previously held by Gucci Mane and Jeezy's VERZUZ battle (1.8 million views). The album still hasn't dropped but some reps are claiming an August 6 release now. Ye really turns everything he touches into gold. And the biggest surprise of the night was a track featuring Jay-Z - two real bosses making up, we love to see it.

Kevin Mazur/Getty Images for Universal Music Group

Kevin Mazur/Getty Images for Universal Music Group

Todd Snyder x New Balance 327 "Farmers Market" collection

Inspired by New York City's farmers' markets, Todd Snyder has teamed up with New Balance on three colorways of the 327 silhouette. Respectively paying homage to three food groups (grains, fruits, vegetables) are the trio of colorways: Wheat, Pineapple and Pomegranate. With a retail price of $150 each, check them out now on toddsnyder.com. A global release will take place on August 12.

Release Date: 8/12/21 (Thursday)

Virgil Abloh sells majority share Off-White to LVMH

Virgil further cemented his status in the fashion world by selling a majority stake in his brand Off-White to LVMH. The financial details are scarce but LVMH will take 60% controlling stake in Off-White and fold it into its large portfolio of brands. Abloh maintains a 40% stake and will stay on as creative director. It looks like this is where brands are headed towards in the future - get bought out by a huge conglomerate.

AP

AP

sacai x ACRONYM Spring/Summer 2022 collection

As part of sacai's Spring/Summer 2022 men's collection, and women's Pre Spring 2022 collection, Chitose Abe has teamed up with Errolson Hugh and ACRONYM. According to Instagram posts from both designers, the theme is bonding - which not only stands for unity but also the joining of materials. ACRONYM will debut a dress for the first time in the collection. Take a look below. In related news, Errolson Hugh will be moving on from designing Stone Island Shadow Project pieces.